We introduced store visits measurement back in 2014 to help marketers gain more insight about consumer journeys that start online and end in a store. Now, you can also make it easy for them to find a store from your YouTube video ads using location extensions. To help consumers decide where to go, marketers are using innovations like Promoted Places and local inventory ads to showcase special offers and what’s in-stock at nearby stores. With Google Attribution, we’ll help you understand how all of your marketing efforts work together and deliver the insights you need to make them work better. Aren’t integrated with ad tools, making it difficult to take actionĪs a result, many marketers are stuck using last-click attribution, which misses the impact of most marketing touchpoints.
Lose track of the customer journey when people move between devices.Marketers have been trying to make attribution work for years, but existing solutions just don't cut it. And all these moments take place on multiple devices, making them even harder to measure. With today’s complex customer journey, your business might have a dozen interactions with a single person - across display, video, search, social, and on your site or app. Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels - all in one place, and at no additional cost. Hello Google Attribution, goodbye last-click
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